Park Lane 2024 Visual Merchandising Design
Client Freelance
Role Product Design
Industry Commercial Retail
Year 2024
Full-cycle visual merchandising design proposal for Park Lane mall (Vanke Emerald Park community retail, Beijing). Covered 4 key zones — lawn inflatable, sunken plaza lighting, staircase, and atrium — under a children-first 'World of Flowers' theme, from on-site research through production specs and cost estimates.
